Regional Events Fund: Event Growth and Development Stream 2

Purpose and Program Overview

The Regional Events Fund Event Growth and Development Stream 2, administered by Visit Victoria, provides grants aimed at supporting the growth and development of medium to large-scale events in regional Victoria. The program’s key objective is to maximise the economic impact of events by increasing visitor numbers, extending the length of stay, and boosting visitor expenditure. It also seeks to align events with regional branding strategies, promote community engagement, encourage off-peak visitation, and foster diversity and sustainable practices.

With grants of up to $500,000 per event, the program plays a pivotal role in driving tourism and economic development within Victorian regional communities. This funding supports events that demonstrate a capacity to grow their economic contribution and align with Victoria’s tourism priorities, enhancing the state’s reputation as a vibrant events destination.

Key Grant Details

• Grant Amount: Up to $500,000 for Stream 2.
• Application Open: August 4, 2025
• Application Close: September 24, 2025
• Eligible Industries: The grant is open to a broad range of event sectors, including cultural, sporting, and culinary.
• Co-contributions: Applicants must show proof of financial viability from sources other than the Victorian state government.
• Location: Victoria, Australia

Priority Sectors

This grant is open to a broad range of sectors. There are no specific priority sectors listed. The program focuses on events that can meet the grant’s objectives. This includes increasing economic benefits and encouraging off-peak visitation.

Funding Scope

The Event Growth and Development Stream 2 funding offers grants of up to $500,000 per event. The fund is for the growth and development of events that already have an economic impact. Funding decisions for Round 5 are expected in November or December 2025. This provides a timeframe for project commencement.

Grant Amount in Total

The total funding available for the Regional Events Fund is not publicly specified. It can vary each year.

Eligibility Criteria

• Applicants: Local government authorities, private companies, not-for-profit organisations, regional tourism boards, and visitor economy partnerships in Victoria are eligible to apply.
• Financial: Applicants must show financial support from sources other than the state government.
• Insurance: Applicants must hold at least $20 million in public liability insurance.
• Support Letter: A mandatory letter of support from a local Regional Tourism Board is required.
• Event Type: The event must be a medium to large-scale event. It must be held in regional Victoria. It must be open to the public and be free or affordable.

Eligible Activities and Expenses

The grant supports a range of costs related to event delivery. These include:

• Event planning and operational costs.
• Marketing and promotional activities.
• Infrastructure and equipment hire.
• Community engagement and partnership development.

Assessment Process

The Event Growth and Development Stream 2 application process is highly competitive. Applications are merit-based. They are assessed against a set of key criteria, including:

• Economic benefits: Growing visitor numbers and increasing visitor spending.
• Strategic alignment: Showcasing Victoria’s regional tourism strengths.
• Community benefits: Opportunities for community engagement and participation.
• Calendar fit: Encouraging off-peak or shoulder season visitation.

Recent Program Updates

Round 5 of the Regional Events Fund is open. It has an increased focus on diversity and inclusion. This includes incorporating First Nations culture and sustainable practices.

Application Tips

Double-check all eligibility criteria before you start your application. Prepare key documents in advance, such as your event budget and marketing plan. Ensure your event proposal aligns with the program objectives. Clearly explain the economic and community benefits of your event. Remember to get a mandatory letter of support from your local Regional Tourism Board early in the process.

Where to Get Help

Consider consulting with a professional grant specialist like Pattens Group. We offer initial assessments to review your business’s eligibility and evaluate how well your project aligns with the grant’s objectives. You can also visit the Visit Victoria website for application templates and further guidance.